Managing Innovation:

Study profile of the MBA Zollverein School of

Sustainable Innovations

In global competition, innovation is the capital of the companies of tomorrow. They create sustainable value, change our lifestyles and ensure the long-term business success. But how innovations can be successfully positioned in the market for a company and achieve differentiation effects in the competitive environment?

Creative economy is

More than ever, it is important to align new products and Dienstleistungenan the expectations and needs of customers. Who wants to be globally successful, it must be globally attractive. Against this background, creative skills to win not only for the creation of attractive products, but also for developing new business models and structuring entrepreneurial processes in importance. Market-oriented creative disciplines such as design and architecture, advertising and marketing are catalysts for successful innovation processes and key factors for successful management in the 21st Century.

New Strategies

The Executive MBA at the Zollverein School provides in-depth knowledge of corporate governance and processed over
addition, the strategic use of creative disciplines in the various functional areas of a company. It complements the Zollverein School, the traditional MBA curriculum around subjects such as Design Studies, Culture & Society, and innovation. These courses broaden the perspective of students and give impetus to the development of a sustainable corporate strategy.

Focus

• Strategy development
• Strategic Marketing
• Innovation Management
• Strategic Change
• Brand management as a tool for sustainable
Corporate Development